Bitesize created an innovative process of making training content and information simple, memorable, and useable. Now needed a sweet brand that conveyed the idea and concept of consuming information in small chunks, and also that the solution was obvious, and was staring them in the face all along. The solution was this wonderful conceptual pink elephant with a bite out of his ass. Check it out.
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The Solution

The thought process went to the double meaning of – 1. how do you eat an elephant? (one bite at a time), and, 2. The answer to to the problem of solving the failures of tradition training was like the pink elephant in the room. The brand is clean and memorable, with a fresh pink and grey color pallet. Brand carries translates, and is consistent throughout all Bitesize marketing.