Working as a senior Art Director at Thomasarts, I was a part of the the Aetna team focussing on medicare related information that is critical for seniors going through that process. The Aetna brand is comprehensive and tight. As well there many government guidelines and restrictions that must be adhered to for all creative that is produced.
‍

While let's be honest, making medicare sexy is not likely to happen, the main focus here is on producing clean engaging creative —pushing the envelope whenever we can — the main objective is messaging and the brand. The agency culture is collaborative and provides an energy and an environment to produce a wide variety of work.